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Here are the process Details. The creative process is not linear. Having a structure to follow gently guides the process:


We listen and brainstorm.
  We create a plan.
    We implement the plan.
  We launch the Web site.
We support you.



We listen and brainstorm, in order to...
Propose
We offer an initial, in-depth listening and brainstorming (!) meeting for free. We then submit a Project Proposal with an initial plan, schedule, and cost estimate for your approval. If approved, then we will continue with discovery and visualization, as needed, in order to accomplish the steps below.
Discover
and learn about your business, your competition, your Web site audience, goals, and vision. At this time, we also collect existing materials ( print collateral, content, logo, business slogan, photos and images). You can start the process by filling out our free questionnaire.
Visualize
the Web site by honing in on the Web site architecture (Example) (the navigation and flow of the site), the Web site design (colors, images, navigation symbols), the Web site content, and the Web site marketing strategy.

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We create a plan, and...
Specify
in detail the Web site goals, the measurements of success, flow, general look, content, marketing strategy, schedule, and cost. We also secure a Domain Name and order hosting, if needed. We present this in the Specification Plan. You approve this plan.

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We implement the plan, working to...
Generate Content
including written and graphic content. The more you supply, the more cost-effective the project. We can help you with the written content by offering advice, editting, and/or writing services. ( Writing for the Web is an art which often must balance succinct, catchy words and graphics with substantial information.) We can help you with the graphic content by offering to generate it or edit it or to train you how to do so.
Create Design Mockups
which we use to agree upon the final look and flow of important pages. This is when we experiment with a couple of looks - thus saving lots of programming time later! You will approve a set of these Design Mockups ( Example 1, Example 2), which are like simple snapshots.
Create Programmed Mockups
by programming, filling in the content, and testing. You will approve a set of Programmed Mockups ( Example 1, Example 2), which show the graphic look, flow, and some content of the Web site. You'll also watch the site grow on a private Web site.
Finish and Refine
the Web site by fine-tuning the content and programming - this is not the best time to redo the look! Together we agree that the Web site is ready to go public. You will approve the final version before launch.

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We launch the Web site, and...
Upload
your Web site to your web server host under your Domain name. We can help you obtain a Domain name and a host for your Web site.
Submit
your Web site to the search engines, as designated in the Specification Plan.

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We support you, and...
Maintain
the Web site in two ways. First, we (you, us, or both of us, or a third party) can update the content (eg add news articles, new staff information, new products). Second, we (you, us, or both of us, or a third party) can monitor the Web site's place in the search engines, analyze the site usage, and subsequently fine-tune the Web site. We can maintain the Web site for you, or offer training and easy solutions if you want to update the site yourself. We also have associates who offer extensive Search Engine Optimization services.

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